About CAFI

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We are an independent, non-partisan collective of UK-based Iraqis organising in support of an egalitarian Iraq, free and fair for all its citizens. Our aim is to raise awareness of the human rights violations committed against ordinary Iraqis, holding to account those fuelling corruption and sectarianism, and to demand welfare and public services, and equitable opportunities for all.

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The design brief:

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We are looking to work with a designer to develop a brand for CAFI that can be used consistently from now for all our future events, website and promotional material. 

The brand kit should include: 

• a new logo 

• colour scheme 

• fonts 

• at least one example of the new brand in use (for example a sample poster) 

We would like a logo that:

• Either includes the full name or CAFI or both (the latter is important in order to make the link to the meaning “enough” in Arabic clear.

• includes an illustration that reflects the aims and nature of the organisation 

• also can be used as a typographic only option

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Target audience

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• Iraqis of all ages (although predominantly younger  generation living outside Iraq)

• Interested non-Iraqis (to encourage them to support/take part)

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Look and Feel

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The logo should be a modern, simple but slightly arty design. Professional to reflect the serious cause but with a youthful, creative feel which is more representative of our generation. We would like to move away from stereotypical charity logos and Iraqi flag colours.

We’re planning on using the logo across our social media platforms, website,  our letterheads, posters and flyers, and potentially on merchandise in the future for fundraising purposes (think logo tee/stickers/tote bags, etc).

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Keywords/themes:

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Iraq, human rights, peace, activism, people, hope, forward-looking, inclusive, accessible, clear, clean

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Process

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Please send your estimated quote for the project and portfolio of previous work to cafiraq@protonmail.com . 

The selected designer will develop the brand and logo in collaboration with the CAFI team which will include  1-2 rounds of feedback.